Did you know, after much pressure from the industry the GIA has finally agreed to fully certify laboratory grown diamonds? However, there's still a common misconception in the jewelry market that these diamonds are "synthetic" or "unnatural". Major corporations such as DeBeers, and Tiffany's have launched massive propaganda campaigns to deter buyers from purchasing lab diamonds. They use flashy celebrities and greenwashed slogans to convince you that mined stones have a positive impact on the environment, when in reality, that could not be further from the truth. When you purchase from "Wondheirlust" we source stones directly from the laboratory to your hands. The same cannot be said for other fine jewelry brands on the market today. When we just begin to scratch the surface, the "narrative" of mined diamonds quickly falls apart. If you just take a deep look at the political ramifications, labour laws, and environmental footprints of diamond mines you will quickly see the bigger picture. When you buy with us, you can be certain the rock on your finger is one you can be proud to wear. Not to mention, with major industry leaders and the GIA's support the laboratory grown diamond industry only continues to grow and is rapidly becoming the norm. Shop consciously...shop "wondheirfully", shop "Wondheirlust".

The many affects of diamond mines include soil erosion, deforestation, and destruction of the earth's natural ecosystem.

The diamond industry uses the Kimberly Process to ensure "blood diamonds" stay off the market. However, the process has its flaws and the only way to truly guarantee that the diamond is ethical is to purchase lab grown.

 Lab grown diamonds are 30% cheaper when compared to mined stones. However, at "Wondheirlust" we deliver on our promise to provide affordable jewelry with some of our styles are up to 70% less than competitors.